Privacy Policy

Last Updated: 07/02/2026

Gut Diagnostics ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website https://gutdiagnostics.co.uk and our services.

By using our website and services, you agree to the practices described in this policy.

1. Who We Are

Gut Diagnostics is a provider of gut health testing and related diagnostic services.

Website: https://gutdiagnostics.co.uk
Phone: 0121 446 1671
Email: info@gutdiagnostics.co.uk

We act as the "Data Controller" for the purposes of UK data protection law.

2. Information We Collect

We may collect and process the following types of personal data:

2.1 Personal Information

  • Full name
  • Date of birth
  • Gender
  • Address and postcode
  • Email address
  • Phone number

2.2 Health and Diagnostic Information

  • Test samples and results
  • Medical and lifestyle information you provide
  • Health questionnaires and reports

2.3 Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage data

2.4 Payment Information

  • Billing address
  • Transaction details

(Note: We do not store full card details. Payments are processed securely by third-party providers.)

3. How We Collect Your Data

We collect personal data when you:

  • Register or place an order on our website
  • Complete health questionnaires
  • Submit test samples
  • Contact us via phone, email, or forms
  • Subscribe to newsletters or marketing communications
  • Browse our website (via cookies and analytics tools)

4. How We Use Your Information

We use your personal data to:

  • Provide and manage our services
  • Process orders and payments
  • Analyse test samples and issue reports
  • Communicate with you about your results
  • Provide customer support
  • Improve our website and services
  • Send relevant marketing communications (where permitted)
  • Comply with legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – where you have given clear permission
  • Contract – where processing is necessary to provide services
  • Legal Obligation – where required by law
  • Legitimate Interests – for service improvement and security
  • Vital Interests – where necessary to protect health and safety

6. Sharing Your Data

We may share your information with:

  • Accredited laboratories and testing partners
  • Healthcare professionals involved in your care
  • Payment processors
  • IT and website service providers
  • Legal and regulatory authorities where required

All third parties are required to protect your data and use it only for authorised purposes.

7. International Transfers

Your data is primarily stored within the UK and EEA.

If data is transferred outside these areas, we ensure appropriate safeguards are in place, including Standard Contractual Clauses.

8. Data Retention

We retain personal data only for as long as necessary:

  • Medical and test records: in line with healthcare regulations
  • Financial records: in accordance with HMRC requirements
  • Marketing data: until you withdraw consent

When no longer required, data is securely deleted or anonymised.

9. Your Data Protection Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure ("right to be forgotten")
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure servers
  • Encryption where appropriate
  • Restricted access controls
  • Regular security reviews

However, no system is completely secure, and we cannot guarantee absolute security.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Analyse traffic and usage
  • Personalise content
  • Support marketing activities

For more information, please see our Cookie Policy.

12. Marketing Communications

We may send you information about our services if:

  • You have opted in, or
  • You are an existing customer and marketing is permitted by law

You can unsubscribe at any time by contacting us or using the link in our emails.

13. Children’s Data

Our services are not intended for children under 16 without parental consent.

We do not knowingly collect data from minors without appropriate authorisation.

14. Changes to This Privacy Policy

We may update this policy periodically. Updates will be posted on this page with a revised "Last Updated" date.

15. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Gut Diagnostics
Website: https://gutdiagnostics.co.uk
Phone: 0121 446 1671
Email: info@gutdiagnostics.co.uk

16. Complaints

If you are unhappy with how we handle your data, you may contact the ICO:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Tel: 0303 123 1113
Website: https://ico.org.uk